GoodSport is a first-of-its-kind natural sports drink made from the goodness of milk that delivers superior hydration backed by science with a delicious thirst-quenching taste. Working mom and founder Michelle McBride conceived the concept after being frustrated with the category options for her son. She didn’t want her son to drink the sports drinks filled with artificial ingredients that were being offered to him at his baseball games, so she gave him chocolate milk as a healthier alternative after his workouts and it provided the inspiration to look at milk as a source of hydration during physical activity.
Scientific studies have shown milk hydrates better than traditional sports drinks and water. However, milk’s consistency and protein content, which is slow to digest, were barriers for athletes before and during exercise. GoodSport’s patent-pending formula and process cracked the code on how to provide milk’s hydration benefits in a clear and refreshing beverage. GoodSport sources its main ingredient sustainably. Dairy companies often ultrafilter milk to make products like cheese and are unable to use the nutrient-rich part of the milk needed to create GoodSport and GoodSport rescues and upcycles the unused portion of the milk contributing to a more sustainable food chain!
GoodSport is available on Amazon.com and goodsport.com in 12 packs of 16.9-ounce bottles in four refreshing flavors including: Lemon Lime, Fruit Punch, Wild Berry and Citrus. With that said, kindly let me know if you may be interested in speaking with Michelle on her innovative idea including how GoodSport works to sustainably procure this ultra-hydrating and healthy sports drink, what pro athletes think of the brand and how Michelle is changing the sports drink landscape forever…goodbye sugary drinks! For more, please visit www.goodsport.com.
