Yolé, the first brand in the world to offer the entire range of ice cream and frozen yogurt without adding a gram of sugar, has landed in the UK.
The revolutionary food-tech franchise will hit the ground running with the launch of its first store in the Lakeside Mall in July.
This will be followed in rapid succession by openings in Canary Wharf, Covent Garden, the flagship store in Shaftersbury Avenue and White City, all within a few short weeks.
The international chain, has its global HQ in Singapore and its European head office in Spain.
In addition to Ibiza, it has recently arrived in Portugal.
The UK is the latest addition to Yolé’s ambitious global expansion plans. The brand aims to target the rest of the UK and continental Europe plus the USA, all within the next two years.
It already has a strong presence in countries such as Singapore, Cambodia, Taiwan, and Indonesia, where it is among the leaders in the supermarket ice cream sector.
Yolé’s ice creams have up to 60% fewer calories, fat and sugar than the most recognized brands of ice cream and frozen yogurt.
Without losing taste or texture, ice cream lovers can enjoy a great variety of flavors and a multitude of toppings.
In addition, it has different sales formats, adapting its products for delivery and take-away sales.
Marta Díaz, responsible for Yolé’s international expansion, said: “Our flavor, in its different formats, is what makes us so special.”
“As soon as our potential stakeholders try it, they are convinced the brand will succeed in their respective territories.”
“We are very excited about the amazing popularity Yolé is experiencing as it expands across the world.”
For more information or to sample Yolé’s incredible range, please contact Colin Grant on 07411 697666 or colin@oceanic-media.com
Yolé Fast Facts
- Yolé (pronounced yo-lay) is the first brand in the world to offer the entire range of ice cream and frozen yogurt, in all its formats, preserving an intense flavour, very low in calories and without adding a gram of sugar.
- It arrives in the UK in July when the first two stores open in Lakeside and Canary Wharf. A few weeks later two more will open in London’s Shaftesbury Avenue and Covent Garden.
- Yolé ice creams are full of top-quality Spanish ingredients and have up to 60% fewer calories, fat and sugar than the most recognized brands of ice cream and frozen yogurt.
- Its European HQ is in Spain with a store in Ibiza and it is also available in Portugal, two of the most popular destinations for British holidaymakers.
- Yolé was launched in 2019 after years of research involving a team of ice cream experts, nutritionists and biochemists from different parts of the world.
- It comes in a great variety of flavours with multitude toppings and the choice includes frozen yogurts and ice cream, frappes, shakes, handmade cones and much much more.
- The brand is part of D+1 Holding, a Food Tech company founded by a team of Spanish professionals with diverse financial and consulting backgrounds.
- Yolé respects the environment, with 30 trees planted for every new Yolé kiosk opened.
- Worldwide sales doubled in the past year, despite the Covid-19 pandemic.
- The company plans to expand in Europe, the USA and Asia in the next two years. It has a strong presence in Singapore, Indonesia, Cambodia and Taiwan, where it is stocked in over 600 supermarkets.
- Yolé is available in three types of outlets: kiosks (designed in modules to be installed in malls, stations, and airports), food trucks (as the perfect mobile solution for exterior and events), and stores (where the brand offers tailored solutions to each space all that with a minimalist, sustainable, and functional design).
- Yolé laboratories in Spain, Italy, and Singapore are continually searching for new products develop to satisfy new markets, as Yolé expands around the world.
- “We wanted to compete with the flavor leaders like Haagen Dazs or Ben & Jerry, without all the sugar that conventional ice creams add. An ice cream, that when you try it, you will not know it is low in calories”, a Yolé spokesman says.
For more information, please contact Colin Grant on 07411 697666 or colin@oceanic-media.com
