Wegmans, Market Basket, Roche Brothers, and other retailers add MingsBings to store shelves expanding the brand’s existing in-store presence tenfold
BOSTON – MingsBings, a frozen vegan patty line, today announced its expanded retail footprint throughout the East Coast just six months after launching its direct-to-consumer business. MingsBings is hitting the shelves at all 107 Wegmans locations as well as at Roche Brothers, Dave’s Fresh Market, Alltown Fresh, Fairway Market, and select Whole Food Markets and Market Baskets. As demand for plant-based alternatives surges, this increased distribution positions MingsBings as a rising star in the category.
“Frozen and plant-based options are among the fastest-growing categories, with clear signs that the trend toward frozen will continue to grow beyond the pandemic,” said David Keenan, Roche Brothers frozen category manager. “Historically, frozen foods and innovation were not synonymous. Innovation has recently found its way into frozen and MingBings is leading the charge.”
Launched by world-renowned Asian-American chef, restaurateur, cookbook author, and James Beard award-winner, Chef Ming Tsai in November 2020, MingsBings, are a vegan update of the traditional Chinese street food Bing. Each of the four flavors, including the Original Veggie-Filled Bing, Buffalo Cauliflower Bing, Plant-Based Sausage & Peppers Bing, and Fiesta Bing, are packed with flavor and are plant-based, gluten-free, and dairy-free. MingsBings’ brand commitment, “Eat Good. Feel Good. Do Good.,” represents Chef Ming Tsai’s mission to make plant-based food allergen-friendly, delicious, accessible, and convenient for as many people as possible. Chef Tsai not only believes your health is your wealth but believes in spreading that wealth by providing a vegan alternative for families.
Found in the frozen food section, MingsBings donates a portion of proceeds to Family Reach and the Dana-Farber Cancer Institute. The patties are heat-and-eat ready, and as the summer grilling season kicks off, can be prepared on the grill in 12-16 mins, in an air fryer for 12-14 minutes, and in an oven for 20-25 minutes.
“I’m so excited about the addition of MingsBings to retail shelves across the East Coast. It allows us to introduce more delicious, veggie-filled, and sustainable plant-based products that provide a quick convenient meal or snack options that can be on your plate in less than 20 minutes,” said Chef Ming Tsai, Founder, President, and Chairman at MingsBings.
Customers can visit MingsBing’s store locator to find MingsBings products near them. MingsBings are also available nationally direct-to-consumer, in packs of 12 and 24 on mingsbings.com. To learn more, please visit mingsbings.com and follow MingsBings on Instagram at @mingsbings.
